Falsch-Meldung des Tages
Die (Falsch-)Meldung des Tages:
„R.I.M. zieht sich mit BlackBerry aus dem Privatkundengeschäft zurück“
Mit nur noch 5% Marktanteil in den USA habe der neue Konzernvorstand unter Thorsten Heins beschlossen, sich nur mehr auf den Geschäftskundenmarkt zu konzentrieren und seinen Erfolg in der Nische zu suchen.
Die Richtigstellung durch R.I.M.:
“The claim that RIM has said it will withdraw from the consumer market is wholly misleading.
Whilst we announced plans to re-focus our efforts on our core strengths, and on our enterprise customer base, we were very explicit that we will continue to build on our strengths to go after targeted consumer segments. We listed BBM, as well as the security and manageability of our platform, amongst these strengths.
Thorsten Heins stated on our earnings call yesterday evening:
Whilst we announced we would refocus on the enterprise business, we also stated part of competing in the ‘bring your own device’ segment is to create a compelling consumer offering.
Ahead of the BlackBerry 10 launch and throughout the remainder of our FY13, it is critical that we drive BlackBerry 7 sales to sustain the subscriber base. To do this we plan to aggressively incentivize sales of BlackBerry 7 smartphones to both drive upgrades from older BlackBerry products to BlackBerry 7 and to attract feature phone customers to BlackBerry 7 for their first smartphone experience.
We have new BlackBerry 7 devices scheduled to come out in the next few months to reinvigorate our position in the key entry level smartphone segment, to support our efforts to continue growing our subscriber base by upgrading feature phone customers to smartphones.
We will seek partnerships to deliver those consumer features and content that are not central to the BlackBerry value proposition, for example media consumption applications.”
Quelle: Sascha Lekic, RIM Germany